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How have mobile Apps changed our lives? Check out the latest Blog from Jessica Jones at Obp Chartered Accountants to see her views.

One thing that we all consider a central part of our lives are our smartphones. Smartphones allows us to stay in touch by calling, texting and video calling, browsing the web, getting work done by sending and receiving e-mails and and staying fit by tracking how we move. Almost anything can be done by using smartphones.

When I recently lost my phone I felt bereft and I was so worried that I wasn’t able to communicate to both family, friends and clients. However, what I also missed was my Apps. Apps are, in a way, the heart and soul of every smartphone. When I began writing this blog I was initially shocked at how many Apps I actually use and how long I spent using them.  On my phone I have apps for music streaming, video streaming, social media, health, travel, and most importantly the new Obp App!  A study conducted by Flurry Analytics found that users spend a whooping 3 hours and 40 minutes a day on apps. At least I’m not abnormal then!

It is clear that apps have changed the way we live our lives. The increasing number of smartphone users in the world has led to a huge increase in the number of apps that people use on their phones. The Apple App store boasts close to 2.2  million Apps while Android users are able to choose between 2.8 million Apps. This number is continually increasing. A report completed by Hootsuite (Social media managing company) suggested that more than one-third of the world’s population has access to mobile apps. That’s 2.549 billion people. And this figure has gone up by 30 percent since 2016. It is clear that people use Apps for everything in life and if you look back even just couple years, you won’t find this sort of app dependence.

I think we can all agree that times are changing and its our responsibility as innovative and forward thinking accountants to move with the times. That’s why Obp have invested in an App. I believe in the not too distant future most businesses – yes, even the most crusty old accountancy firms! – will be using Apps to interact with clients and prospects and to distribute information.

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